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WheeliePop
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Mobile game that trains teenagers to resist their smartphone impulses in traffic.
WheeliePop Dutch teenagers use their bicycles all the time. Unfortunately, they also use their smartphones a lot while on their bikes. That’s why Veilig Verkeer Nederland asked Shapers to make an applied mobile game that trains teenagers to resist their smartphone impulses while cycling. That’s exactly what we did! We created a fast pace race game that tests the player's reaction speed to the fullest. WheeliePop is available for free, try it yourself!
NO 'SERIOUS' GAME Wheelie Pop is aimed at teenagers aged 12 to 18 years old. That’s still a broad aim, so we set our focus on the age of 14. These players don’t want to play a ‘serious’ game, but a proper one! So that’s what we aimed for. Wheelie Pop is silly, fun, unforgivably challenging and it doesn’t feel like we want the player to learn something. Our test sessions confirmed this, because the kids didn’t want to stop playing. So how did we do that?
Read more about WheeliePop on my portfolio: rightside.nl/wheeliepop
Maarten van Broekhoven
Game- & Multimedia Designer at Rightside(.nl) - Owner
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