To highlight the incredible HD photography made possible by the iPhone 6S, Apple approached RYOT to produce an awareness campaign that would show off the new camera while creating an emotional connection to Apple through a story of inspiration and achievement.
We created the film “Wasfia,” chronicling the journey of the first Bangladeshi woman to climb all seven Himalayan summits, releasing the content in partnership with National Geographic. The hook? Every breathtaking frame was shot on an iPhone 6S.
Lyrical and poetic, this short doc is a testament to Wasfia, as well as her cause, the women of Bangladesh for whom she is climbing. We premiered Wasfia at the Mountain Film Festival in Telluride, CO. It was viewed over 250,000 times.