CloudMade's software solutions are used by the world's leading OEMs to transform the vast quantities of data. By delivering deeply personalized experiences to their customers, OEMs building upon CloudMade are jumping the AI learning curve to deliver stunning user experiences and equally stunning business performance.
Together with CloudMade we developed a solution based on augmented reality for the presentation of new ideas for different companies at CES. With the help of mobile application, we were able to visualize the ideas of CloudMade, which concerned changes in the dashboard, on-board computer and the addition of holographic navigation on the windshield.
The main challenge on this project was the interaction of the application with built-in inside parts of the car as markers for AR, as well as the correct and consistent mapping of virtual content on top of real objects.