Have you ever tried to search some data online while multitasking and you can't type text? This would be quite challenging without the opportunity for voice search.
Technology was a novelty, sometimes informative and quiet device for laughter to answer voice questions.
Many people did not predict that this would become a major digital trend of the future.
But voice search is becoming a trend.
There are a variety of voice activated technologies on the market now (eg, Cortana, Amazon's Alexa, Google Assistant).
People already use voice assistant more and more for most commands (eg, set an alarm, call mom). But there is still much potential for search marketing.
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How Voice Search is Being Used Today
It has taken decades to develop speech recognition techniques. But due to advances in artificial intelligence and machine learning in recent years, we are now facing major changes in voice search.
Last year, the AI-powered Google Assistant improved its understanding of the English language, with an accuracy rate of up to ~ 95 percent and a word error rate of only 4.9 percent.
Not only this, Google Assistant is also able to understand the specifics of the conversation as Google's Sundar Pichai performed at Google I / O8 2018.
Important breakthroughs of this kind have led to the rapid adoption of voice activated technology.
Why You Should Convert Yourself to Voice Search Revolution
Adaptation to traditional search is quite different from voice.
According to studies, the first organic search result on Google's SERP gets up to 35.35 percent clicks.
In search of voice, there is also a small window. In mobile only three top results shown and one for smart speakers. If your ranking at the top of the searches means everything.
By 2020, up to 50 percent of all search activity will be driven by voice. Businesses must begin preparing and optimizing for voice search to get ahead of the curve.
The Benefits of Voice Commands for Search
As voice recognition technology becomes more accurate and versatile, users begin to realize the greater benefits of using voice commands for searching.
According to Google's research, here are the top reasons people use their voice-activated speakers:
This allows them to multitask more easily.
This enables them to work faster than other devices.
This gives them the right to get answers and information instantly.
This eases their routine.
When you are cooking and have to check a recipe, but you get your hands in the dough, voice command is a great tool. This is a popular hands-free method for obtaining local business information while driving.
At the same time, almost everyone can ask a question as loud as they can type it, especially when using a mobile device.
While many people are still learning the benefits of using voice search to find information, it is becoming a valuable tool to simplify the search process and get answers without interrupting your other daily tasks.
What Is Voice Engine Optimization?
Voice engine optimization (VEO) is ChatMeter's trademark term for voice-based search engine optimization.
Vio emphasizes optimizing your content, location and brand information to increase your likelihood of increasing voice search results.
You may be thinking that it is too early to think about voice search. Okay, think again.
Here are six major changes that you need to optimize for voice search.
1. Keyword Research for Voice Search
You should consider the semantic distinction in questions.
People type and speak very differently.
It is said that one likes the voice search feature on his phone and wants to invest in a new home voice assistant. With the keyboard, they can search for "home voice assistant", but with voice search they can say, "What is a home assistant?"
So you need to consider what kind of questions people can ask related to your targeted keywords.
A lot of tools can help you do this.
For example, the public has become a popular SEO tool. All you have to do is type a root keyword, and it will return a map and a list of frequently asked questions related to that keyword:
Google Search also has a "Ask People" feature that you can use to get more question views. Just type a question that you have already considered and it will show other related questions.
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2. Site Structure & Content Development
When creating your content strategy for voice search optimization, you want to map queries to different points of your customer journey, which ensures that you are available through voice search at any level according to the customer's needs.
Consider these points in the customer journey:
Awareness: "What is the best home voice assistant?"
Interest: "Can you call with Google Home?"
Evaluation: "Who is more intelligent Siri or Google?"
Purchase: "How much does Amazon Echo cost?"
Loyalty: "What products work with Google Home?"
Try to organize queries into different categories that fall into different categories on the customer journey.
Benu Agarwal recently discussed voice search content development in an SMX advance, which outlines three main content types that work well for voice search optimization:
Agarwal's strategy suggests that FAQ pages be integrated into every major part of your site.
Here are examples of site architecture and related content from his presentation:
His strategy is not just the way you can optimize for voice search, but also demonstrates how voice optimization can enter your site structure and content strategy, if you do it.
There are some surface-level changes you can make to make your content more sound-friendly, but this is far from the range of your options.
If you really want to maximize voice search capabilities, then you will need to shop with different weapons of your organization (developers, designers, content creators, etc.).
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3. Structured Data Optimization
The adaptation to voice search is very hit and miss.
Unlike regular search results, where a second result for a search query is likely to attract a lot of valuable traffic, voice search only gives searchers an answer from a best-optimized result.
So the real key to voice search optimization is making your content as relevant to Google as possible for specific queries.
Making sure your pages are easy to crawl is part of this. If you haven't already done so, create a sitemap and submit it to Google Search Console.
The second thing that you can do to help Google bot understand its content better and its relevance is to use structured data (schema) markup.
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Structured data markup helps you create metadata for your content that tells Google what it is about but does not affect how your content appears to users.
Here are examples of some types of information that you can identify for Google bots so that they can better understand the relevance of your content to search queries
News articles and other creative work
Here is a complete list of all the things you can mark with the schema.
Structured data markup does not directly affect your ranking, but can help you boost voice search results by clarifying the relevance of your content to specific queries.
Using structured data overall is also a good SEO practice, as it can help elements of Google content in search results.
When you've implemented structured data markup for your voice optimized pages, you can use Google's structured data testing tool to test your work. Then submit a new sitemap in Search Console.
4. Consider building Google Actions and Alexa skills
Another strategy you can use to make your content more accessible to homebound users is creating actions on the Google app or building custom skills in Alexa.
These actions are essentially software that extend the capabilities of Google Assistant (or Alexa) to interact with your content (or if you have one).
Actions make it possible for users to have back-to-back conversations with your app or content, making it more relevant and valuable for voice command users.
He said, you should not just work for it.
The Google Assistant directory is already loaded with many unused verbs that marketers only make for "voice optimization".
If you create an action and want it to be used, it should be useful and customized to the needs of Voice Home Assistant users.
It is possible to create many types of actions for an app.
If you want to perform content-based actions, this requires a podcast, recipe, or news publication that already uses structured data markup and instant mobile pages (AMPs). Then you only need to claim your functions through the directory.
5. Mobile Friendly Is Voice Friendly
In recent years search algorithm updates have already made search engine marketing a "mobile-first" environment.
If it switches to prioritizing sound-friendly results one day, no one is telling, but it won't be a surprising final result based on the benefits of voice search and its current development trajectory.
Fortunately, adaptation is not a mutually exclusive strategy for each of these search experiences.
Remember that maximum voice searches actually come from mobile devices. And everything you can do to optimize voice search is also beneficial for mobile-first optimization.
Backlinko analyzed potential voice search rank factors and found that voice search results load 52 % faster than average pages:
Page speed is a mobile ranking factor as users expect quick results when searching for information on the go.
Therefore improving page and site speed is valuable for both strategies.
Using AMP & Structured Data
As mentioned above, using structured data can help make your content more relevant to voice search results, and if you have to perform actions on the Google app, you need to use AMP.
Structured data can make it easier to summarize and consume your content in search results that appear on mobile phones. AMP optimized pages also give great priority in mobile search results.
Optimizing for Local Search Results
A very high percentage of mobile and voice search are location-based queries.
People use the voice search capabilities of their mobile web browser or phone to get information about their local businesses (for example, local businesses, which they plan to travel to).
So the more you can optimize your site and content for local search results, the better you'll be optimized for both types of queries.
Claiming your business listing through Google My Business is the first step.
6. Be Ready for Future Developments
However, there are already several steps that you can incorporate voice optimization into your SEM strategy today, this is really just the beginning.
Home voice assistants are becoming popular right now.
People are learning more about the capabilities of these devices, and consequently discovering more voice command capabilities on their mobile devices.
Meanwhile, Google, Amazon, Microsoft, and other major players in the field are constantly developing new features and capabilities to help with the use of voice search.
The best thing to do to stay on top of the voice search game is to be prepared for future developments.
The more people adopt technology, the more insight you will get through voice search how your business can fit according to user needs.
The fact that Google plans to add voice query data to Search Console in the future is a prime example of the development that we can see going forward.
Adding voice query data to Search Console means you have actionable, personalized insights into how users are already accessing your sites through voice search.
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