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Unity's Women in Gaming logo
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There were a lot of groups titled Women in Gaming already existing when I was asked to design this title for a lecture series addressing the the female community within the gaming industry. I focused on the 'W' rather than creating something that could be perceived as too feminine/feminist. I also avoided using a 'gaming' metaphor in favor of a more mature identity that reflected the Unity brand and it's 3D platform.
Rick Byrne
Creative Lead - Designer
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