We tried to refine our project management, trying to get a good process. We had some struggles and the project didn't turn out the way we anticipated originally but a lot of learning took place and proved to be quite the learning experience for the team.
It was fun to try to make it seem stealthy, overwhelming, and in your face. We tried to trigger the annoyance people feel with ads when you can't escape (or block) them. Always grabbing for your attention and they always want to be the one that takes your money. The thought of making it feel like a zombie game was comical to us.