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OnePlus 3 VR Launch
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The Loop VR campaign delivers the world’s first V-Commerce product launch. Using a VR headset, potential customers are welcomed on board the OnePlus office of the future – a spacecraft called The Loop. While on board, visitors receive a tour of the spacecraft and an introduction to the OnePlus 3, as well as the opportunity to purchase the OnePlus 3 directly in the VR experience.
Peder Sandqvist
Co-Founder & Experience Director - Designer
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