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New Holland | Augmented & Virtual Reality
Art direction and design for two experience to promote new features of Harvesting CR Series New Holland.
Mixed Reality experience is focused on real time tracking on a real scale model of CR9000.
User can interact with Interface around the model and tridimensional "Twin Rotor" system.
Virtual Realtiy experience was created to give publicity of "Intelliturn System" created by NH Drive.
User inside the cab can explore, drive and discover the automatic end-row function.

Client: NH Agriculture
Production: Immerxive
Art Direction: Alessandro Rustighi
Design: Alessandro Rustighi
VR Coder: Luca Pronesti
MR Coder: Iacopo Checcacci
3D Artist: Alessandro Pacini

Audio: Aphex Twin, 5 - DISKPREPT4

Tags:
Alessandro Rustighi
Freelance Art Director - Designer
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