The Importance of Having a Good Marketing Strategy
Every single business out there, no matter how big or small, simply cannot thrive on its own without the help of some nifty marketing strategies. Simply put, any and all marketing strategies have the same goal – to make your business heard and stand out from the crowd of all the other similar businesses out there. However, it’s important to note that, while there certainly are numerous marketing strategies out there, not all of them are equally successful at reaching their goal.
That being said, we’ve done our best to compile a list of the most fruitful marketing strategies that will surely help your business grow and reach success. To find out more, please keep on reading.
Don’t fear the competitors but learn from them
One of the biggest mistakes the majority of business owners make is not focusing enough on their competition. This is a bad practice altogether but form a marketing standpoint not keeping an eye on your competition can make your entire marketing efforts far more complicated. What you should do instead is try to determine which marketing elements seem to be working out for your competitors, analyze those elements to see how you can apply them to your practice and make sure you take them up a notch. Needless to say, this will not only allow you to embrace good marketing practices and use them to your advantage, but it will also help you avoid making some of the most common marketing mistakes.
Focus on micro-influencers
Using the power of influencers to promote your business to a wider audience is still one of the most lucrative marketing strategies. Up until recently, people used to trust influencers about their recommendations which worked great for businesses who collaborated with them. However, nowadays, huge influencers have lost their credibility to a degree, because it became widely known that it’s not likely for them to refuse a lucrative brand deal, no matter how they personally feel about what that brand has to offer. That’s why more and more businesses are turning to micro-influencers instead, as they simply can’t afford to lose their credibility because they’re still trying to reach certain success. This means that they will be more picky about the brands they choose to promote and, even though their following is significantly smaller (ranging from 2,000 to 50,000 fans), the audience tends to find them more trustworthy.
The audience loves online reviews
When you look at the stats that suggest that 91% consumers actually read online reviews and that 84% of them find online reviews as useful as a personal recommendation from friends or family, it becomes quite obvious why you should definitely encourage online reviews. Positive reviews, or the things your satisfied customers choose to say about your product or service, are one of the ways you can use online reviews to promote your business. On the other hand, you can also encourage referrals and offer your satisfied customers a way to get a better deal or a discount if they manage to attract new customers in any way. There are also pure word-of-mouth recommendations which people choose to leave on their own. The latter you really don’t have a lot of control over, except from the fact that you can do all in your power to ensure peak customer satisfaction, which will make them more inclined to recommend your business in particular. A lot of online casinos, for instance, use this strategy to their advantage. As an example, Casumo reviews encourage new members to try this casino’s services out and spend some time online enjoying their favorite casino games.
Tackle social media marketing
In this day and age, where virtually everyone is present on social media to a certain extent, not using these channels to promote your business is simply unwise. However, many businesses make the initial mistake of stretching their social media marketing efforts too thin, trying to promote their brand on every single platform. Not only is building a strong social media presence on all social media platforms too complicated, time-consuming and, not to mention expensive, but it will prevent you from focusing enough efforts on the platform your target audience is actually at. What you should know is that different social media platforms are preferred by different age groups, which means that you should find out the average age of your consumer base and focus the majority of your efforts on their preferred platform.
Remember: traditional marketing is still going strong
While we are certainly living in the digital age, you shouldn’t neglect the traditional marketing strategies either. Billboards, direct mail, flyers, and pamphlets still play a huge role in getting your business out there. Therefore, while you should definitely focus more on digital marketing, traditional marketing should not be overlooked either.
These marketing strategies are definitely some of the most lucrative ones. While they do require a decent budget and a lot of dedication, they also guarantee a sizeable ROI in terms of greater exposure which is bound to attract more customers and clients your way.