Collaborative Creation: “Co-Creation”
Rapid technological development in society will continue to increase and accelerate into the future and many jobs will be taken over by machines. Because of this, it can be difficult to imagine what work that the children of today will do in the future. In a future society, traits that only humans can possess —such as the ability to think and act creatively— will become increasingly more important.
Humans are essentially creative. However, in current education we are taught that there is only one correct answer, all other answers are incorrect. Free thinking and behaving differently to other people is discouraged, we are told it is wrong and are corrected. As a result, we become afraid of making mistakes, and we lose our natural creativity.
In society and in practice there is never just one correct answer. From a seemingly endless number of answers, if we produce an answer that makes other people happy, then that answer is correct.
Co-creativity involves the interaction of various people and skills without any clear boundaries between them, as a result it overcomes the problem of only one right and one wrong answer.
Today tests are taken by individuals and evaluated by individuals. Without knowing it individualism is hammered into us. Furthermore, many people today are addicted to smartphones. Their brains may be connected to someone via the smartphone, but their body is thoroughly isolated.
Humans learn about the world through interaction with others and by sharing experiences. People think with their bodies as they move through the world, and much of human society has developed through creative achievements born from collaboration and team play.
This is why collaborative creativity, or the experience of “co-creation,” is now very important.
By focusing on teamLab’s concept of encouraging changes in the relationships among people in the same space, in order to make the presence of other people a positive experience, teamLab hopes that individual creative activities can be changed into co-creative actions.
Hopefully, through enjoying this co-creative experience people may become more creative in everyday life. This project was born from such a wish.