The Louvre is known for elitism and restrictive access. So we wanted to buck the harsh realities of the art world, and create a way for a classroom full of fifth grade art students to experience all the culture and magic of the Louvre in Paris – without ever leaving L.A.
Through immersive technology, we created a world where art truly knows no boundaries, bringing students on an eye-opening journey while capturing the inspiring experience in partnership with filmmaker Matt Ogens.
A first-of-its-kind experience that democratized arts education while granting underserved students the opportunity to experience something that would otherwise be impossible. Forbes praised the campaign for proving AR’s power for social good, as bringing the Louvre to life to share the delight of the arts with the world at large.