Tribuna do Parana is one of the main newspapers in the State of Parana, Brazil. They recognized their need to go mobile and were looking for an innovative way to reach their customers. So, we presented them with their own virtual Journalist.
This project was a Virtual Assistant Denise spinoff, a customized app focused on newsfeed to the users. The Journalist talked with the users and gathered information about their news interest, favourite sports team, horoscope, local news and other preferences. All of that in a natural manner using casual conversations. The app then delivered customized content and news to the users.
The biggest challenge of this project was making a light and simple app that could run in low-end devices and with limited access to the internet. The App was successfully released in 2016 and could run on the majority of the devices in the market.