A project with the fine folks at Idea Festival, designed to entice new users into the world of virtual and augmented reality.
The IF Play app was designed as a VR/AR application for the long-running IdeaFestival -- a series of talks held by regional organizers to promote educational and cultural initiatives.
The app was designed to talk about one of the focuses of the 2016 event -- virtual reality. Every attendee for the event, which ran for several days, was given a customized and branded Google cardboard and told to download the IF Play app. The application included links to several suggested AR/VR experiences, as well as unique and customized games made specifically for IdeaFestival.