Hatil®, Bangladesh’s largest furniture brand was facing a challenge with increasing rent costs of retail spaces. Especially in city centers, where the majority of Hatil®’s customers prefer shopping, Hatil® was not being able to display their full range of furniture. At any given point Hatil® has an inventory close to 1000. And if you add fabric and accessories varieties, then there is literally thousands of options for customers.
Auleek partnered up with Hatil®’s business development partner DTC in the beginning of 2017. And started working closely with Hatil® from the middle of 2017. Using Unity, we designed and developed a ‘Virtual Store’ solution, which was essentially a store inside a store (image above). Hatil® started setting up large screens (through projectors, TV screens etc) inside of their stores. On these screens, customers can browse through Hatil®’s entire range of furniture with all its variations in full interactive 3D and virtual reality.