The gameplay is like this:
After joining one of the factions you start the game with only a dollar, just enough to get your first business running (it’s cheap, isn’t it?). By repeatedly tapping the first business you earn money which enables you to upgrade your business and increase its revenue or to open the second business. After a short amount of time you have earned enough money to hire the first manager, who takes care of the tapping for you and allows you to earn money even when not playing Geeks vs Gangsters.
Progressing into the game allows you to buy more and more upgrades, unlock additional features and achievements and learn a specialization for more unique jobs. Spend talent points to plan your strategy and hire freelancers by selling all your businesses, only to restart the game with even bigger starting revenue and compete in monthly competitions for cool rewards.