Role: Lead Designer
Developer: Buzz Monkey Software
Publisher: Disney / Playdom
Built on the framework of Social City, a breakaway success on Facebook, ESPN U: College Town was designed to leverage the synergy between Playdom, Disney, ESPN, and Buzz Monkey, taking aim at the explosive growth happening in social games at the time. I stepped into the (previously unfilled) Lead Design role scant weeks before launch, but boardroom battles between the various stakeholders kept the timetable and priorities under constant flux. It was a great lesson in staying on target and true to a game's promise to its customers.