As the world’s leading fashion publishing brand, Elle sought to celebrate their Women In Hollywood issue with an innovation suitable to the collective genius they were honoring.

We partnered with Elle to create an augmented reality (AR) experience that brings Elle’'s Women in Hollywood to life for readers. Utilizing RYOT and Verizon's proprietary AR/VR/360 platform, Envrmnt, through the ELLENow app, readers get an immersive content experience by hovering a mobile device over any one of Elle’s eight November covers to view an exclusive video interview featuring Kristen Stewart, Lupita Nyong'o, Amy Adams, Anna Kendrick, Aja Naomi King, Felicity Jones, Helen Mirren, and Kathy Bates.
Though analytic metrics are evolving for this type of cutting edge activation, Elle magazine reaches nearly 70 million readers a month and the client couldn’t have been more pleased. Hearst Magazine’s president of marketing said, "RYOT's ability to power augmented reality through our O&O app opens up so many possibilities, and we're looking forward to collaborating with RYOT on more of the brands in our portfolio, and to bring the opportunities to our marketing partners as well."
RYOT - Los Angeles