Ecuador Expo 2015
Educational App
The gap to be bridged in any presentation lies between a direct reading, where visitors are passively exposed to the content and pick out the elements and information they believe they need, and a more interactive and creative approach where, through a performance of some kind, visitors find themselves immersed in the object of analysis, experiencing the positive or negative consequences of a particular course of action on a personal level and being asked to intervene and modify it. The concept of visitor engagement thus becomes the starting point for shaping the design, structure and quality of Participant involvement. The contribution each Participant brings should be structured so as to ensure that this two-way information flow — from constructed elements to the visitor via thematic content and vice versa — becomes the model that shapes its presence at Expo Milano 2015.
Giulia Mucciarelli
Director of Marketing and Dev.