Augmented reality for the advertising of the case of antibacterial soap Dettol and Goodwin
With the help of a special application (Goodwin app) user reads metro ticket that activates the augmented reality.
On the ticket bacterias begin to appear, same as the button offering to defeat them. This button starts the game where the user needs as quickly as possible erase the ticket from the appearing bacterias. After that, the result of the user (in seconds) is recorded to the global charts, where you can see your position and try to improve the result. The current result user share in the social network, to attract friends