50th International Boat Show, SLAM Augmented Reality, 2010
Augmented Reality has been used at SLAM’s booth at the 50th International Boat Show of Genova. Three applications made with texture tracking technology that engage visitors letting them experience the last collections of the well known brand of sailing cloths. Depending on the image shown, videos of the related cloths are displayed in Augmented Reality. Tracked textures are interactive, so people can trigger play and stop actions by touching a part of the image printed on the face of the cube.